{"id":7469,"date":"2022-05-27T13:02:13","date_gmt":"2022-05-27T12:02:13","guid":{"rendered":"https:\/\/circularity.com\/circularguide\/economia-circolare-nelle-aziende\/"},"modified":"2022-07-29T15:09:23","modified_gmt":"2022-07-29T14:09:23","slug":"the-enterprise-as-the-protagonist-of-the-circular-economy","status":"publish","type":"circularguide","link":"https:\/\/circularity.com\/en\/circularguide\/the-enterprise-as-the-protagonist-of-the-circular-economy\/","title":{"rendered":"The enterprise as the protagonist\u00a0 of the circular economy"},"content":{"rendered":"\n
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We are faced with the dual challenge of economic recovery and finding new business models that are more sustainable and long-lasting, not centralized in a few areas but redistributed within the supply chain. The Circular Economy and the principles of sustainability it reflects can be a model to be taken as an example to succeed in restarting companies, supply chains and entire industrial sectors that want to find new life in an economy that has long been stuck. <\/p>\n\n\n\n

 At a unique, complicated and difficult historical moment like the one we are living in 2020, being able to understand what the direction of the world economy will be is difficult to predict or even speculate. Surely we can analyze what went wrong when the global emergency highlighted the deficits of the economic model we have pursued in recent years: confusion in social priorities, a difficult relationship between the public and private sectors, waste of the country’s resources, disorganization of labor, and undervaluation of schools and research. <\/p>\n\n\n\n

 If recovery is difficult, sustainable recovery is even more delicate and complex. So what are the tools that managers of manufacturing and service enterprises need to know to meet the challenge? What are the real opportunities and what issues are still far from an organized solution? <\/p>\n\n\n\n

The Circular Economy with its principles can provide answers and give concrete tools to those who want to change course within their companies.<\/p>\n\n\n\n

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Circular Economy: the changing regulatory environment<\/h2>\n\n\n\n

The European regulatory context that has emerged in recent years, had heralded 2020 as a pivotal year for the Circular Economy, given that already in 2015 the European Commission had defined an initial \u201cAction Plan for the Circular Economy <\/a>\u201c <\/p>\n\n\n\n

that envisages the adoption of initiatives on: allocation of the necessary funding, eco-friendly design of goods, quality of resources and secondary raw materials, reuse of wastewater, push on prevention of new waste production and recovery of those generated. <\/p>\n\n\n\n

To continue the circular path it has embarked on, in 2018 the Commission published several regulatory instruments under the EU Action Plan among which four directives<\/p>\n\n\n\n

(called the \u201cCircular Economy Waste Package<\/a>\u201c)  amending the main EU waste rules stand out, namely:  <\/p>\n\n\n\n