{"id":7965,"date":"2020-09-16T10:51:43","date_gmt":"2020-09-16T09:51:43","guid":{"rendered":"https:\/\/circularity.com\/videocorsi\/comunicare-la-sostenibilita\/"},"modified":"2022-07-29T11:46:45","modified_gmt":"2022-07-29T10:46:45","slug":"communicating-sustainability%ef%bf%bc","status":"publish","type":"videocorsi","link":"https:\/\/circularity.com\/en\/videocourses\/communicating-sustainability%ef%bf%bc\/","title":{"rendered":"Communicating sustainability\ufffc"},"content":{"rendered":"\n\n
\n
\nCourse lecturers\u00a0<\/span>\n<\/div>\n\n\n\n
\n
\n \"Alessandra <\/div>\n
\n ALESSANDRA FORNASIERO<\/span>\n Sustainability & Communication Manager<\/span>\n <\/div>\n

My career path began with a degree in mathematics, which provided me with a methodological approach that today allows me to reconcile my passion for environmental issues with corporate training. My role at Circularity is based on the values I believe in: ethics, respect and deep empathy. In 2004 I founded and became head of the CSR division of a listed group dealing with the Green Economy. In about 15 years I consolidate best practices and skills to combine communication, innovation and sustainability and mature the awareness that working for an economic development that is also sustainable is the key to the future of our civilisation.\u00a0\u00a0<\/span><\/p><\/blockquote>\n<\/div>\n <\/div>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n\n

\n
\n

PROGRAMME<\/h3>\n\n\n\n

1ST MODULE – OVERVIEW OF THE TOPIC, BENCHMARKING OF EXCELLENT COMPANIES IN TERMS OF COMMUNICATION AND COMMUNICATION STRATEGY<\/strong><\/p>\n\n\n\n

Overview on sustainability, analysis of sustainability communication benchmarks with best practices and worst cases, setting up of a strategic sustainability communication plan.<\/p>\n\n\n\n


2ND MODULE – ONLINE COMMUNICATION: TOOLS AND HOW TO USE THEM<\/strong><\/p>\n\n\n\n

The website as the first showcase for brand presentation: targets, logic map, content, updates, campaigns.<\/p>\n\n\n\n


3RD MODULE – TRADITIONAL AND SOCIAL COMMUNICATION: TOOLS AND HOW TO USE THEM<\/strong><\/p>\n\n\n\n

The main traditional and social communication tools integrated in the corporate communication strategy.<\/p>\n\n\n\n


4TH MODULE – INTERNAL COMMUNICATION<\/strong><\/p>\n\n\n\n

Employees as the first brand ambassadors<\/p>\n\n\n\n

Analysis of internal sustainability communication and the tools used to build engagement<\/p>\n\n\n\n

5TH MODULE – NEW TOOLS & NEW COMMUNICATION FRONTIERS<\/strong><\/p>\n\n\n\n

The importance of storytelling<\/p>\n\n\n\n

Storytelling and the podcast<\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n

\n
\n

METHOD OF BROADCASTING: Webinar streaming<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n\n

\"\"
\n
\nScopri come Circularity pu\u00f2 supportarti:<\/span>\n<\/div>\n\n\n\n
\n
\n
\n\t
\n\t\t
\n\t\t\t\n\t\t\t\tINTENSIVE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCircular economy \n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\tCircular eocnomy & news business models<\/span>\n\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\tDiscover the course arrow_right<\/span><\/a> \n\t<\/div>\n<\/div>\n
\n\t
\n\t\t
\n\t\t\t\n\t\t\t\tINTENSIVE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\"corso\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEconomia circolare \n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\tPLASTICS: CIRCULAR ECONOMY AND END OF LIFE\ufffc<\/span>\n\t\t\t

Pathway to the discovery of plastics, their recycling methods. insight into their properties and opportunities to make production chains circular.<\/p>\t\n\t\t\t\t\t<\/div>\n\t\tDiscover the course arrow_right<\/span><\/a> \n\t<\/div>\n<\/div>\n

\n\t
\n\t\t
\n\t\t\t\n\t\t\t\tINTERMEDIATE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSVILUPPO SOSTENIBILE E CSR \n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\tCommunicating sustainability\ufffc<\/span>\n\t\t\t

How to design a pathway that starts from the company’s sustainability strategy and is translated into appropriate messages and tools…<\/p>\t\n\t\t\t\t\t<\/div>\n\t\tDiscover the course arrow_right<\/span><\/a> \n\t<\/div>\n<\/div>\n <\/div>\n <\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n\n

\n
\nVuoi iscriverti al corso senza impegno?<\/span>\n\n\n\n

Compila il form senza dover effettuare il pagamento!
Un nostro specialista si metter\u00e0 in contatto con te appena possibile.<\/p>\n<\/div>\n\n\n\n

\n \n \n
\n

<\/p>

    <\/ul><\/div>\n
    \n
    \n\n\n\n\n\n\n\n<\/div>\n
    \n
    <\/span><\/div>\n
    <\/span><\/div>\n<\/div>\n
    \n
    <\/span><\/div>\n
    <\/span><\/div>\n<\/div>\n
    \n
    <\/span><\/div>\n<\/div>\n
    \n