How to design a pathway that starts from the company’s sustainability strategy and is translated into appropriate messages and tools to best convey the organisation’s sustainable soul.
The aim of the course is to share the fundamental principles useful for setting up a sustainability communication plan. It is indeed important to bear in mind that communicating sustainability requires specific knowledge and the implementation of actions that differ from those used for traditional communication.
It is therefore necessary to design a path that starts from the company’s sustainability strategy and is declined in appropriate messages and tools to best convey the organisation’s sustainable soul.
WHO IS IT ADDRESSED TO?
The course is aimed at communication officers in companies, CSR and sustainability managers and recent graduates who want to deepen their knowledge of sustainability communication with the aim of working in companies on these issues.
Topics for this course
- play_circle 1/5 FRAMING OF THE TOPIC , BENCHMARKING OF EXCELLENT COMPANIES
- play_circle 2/5 ONLINE COMMUNICATION: WHAT TOOLS AND HOW TO USE THEM
- play_circle 3/5 TRADITIONAL AND NON-TRADITIONAL COMMUNICATION
- play_circle 4/5 INTERNAL COMMUNICATION
- play_circle 5/5 NEW TOOLS AND NEW FRONTIERS
My career path began with a degree in mathematics, which provided me with a methodological approach that today allows me to reconcile my passion for environmental issues with corporate training. My role at Circularity is based on the values I believe in: ethics, respect and deep empathy. In 2004 I founded and became head of the CSR division of a listed group dealing with the Green Economy. In about 15 years I consolidate best practices and skills to combine communication, innovation and sustainability and mature the awareness that working for an economic development that is also sustainable is the key to the future of our civilisation.
1ST MODULE – OVERVIEW OF THE TOPIC, BENCHMARKING OF EXCELLENT COMPANIES IN TERMS OF COMMUNICATION AND COMMUNICATION STRATEGY
Overview on sustainability, analysis of sustainability communication benchmarks with best practices and worst cases, setting up of a strategic sustainability communication plan.
2ND MODULE – ONLINE COMMUNICATION: TOOLS AND HOW TO USE THEM
The website as the first showcase for brand presentation: targets, logic map, content, updates, campaigns.
3RD MODULE – TRADITIONAL AND SOCIAL COMMUNICATION: TOOLS AND HOW TO USE THEM
The main traditional and social communication tools integrated in the corporate communication strategy.
4TH MODULE – INTERNAL COMMUNICATION
Employees as the first brand ambassadors
Analysis of internal sustainability communication and the tools used to build engagement
5TH MODULE – NEW TOOLS & NEW COMMUNICATION FRONTIERS
The importance of storytelling
Storytelling and the podcast
METHOD OF BROADCASTING: Webinar streaming
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