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Courses / Communicating sustainability
Communicating sustainability

Communicating sustainability

€ 599

VAT included

How to design a pathway that starts from the company’s sustainability strategy and is translated into appropriate messages and tools to best convey the organisation’s sustainable soul.

Level intermediate
7h 30m of video
5 Modules

Communicating sustainability

€ 599

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Communicating sustainability

Alessandra Fornasiero
Teachers: Alessandra Fornasiero

1ST MODULE
OVERVIEW OF THE TOPIC, BENCHMARKING OF EXCELLENT COMPANIES IN TERMS OF COMMUNICATION AND COMMUNICATION STRATEGY

 

Overview on sustainability, analysis of sustainability communication benchmarks with best practices and worst cases, setting up of a strategic sustainability communication plan.

 

 

2ND MODULE

ONLINE COMMUNICATION: TOOLS AND HOW TO USE THEM

 

The website as the first showcase for brand presentation: targets, logic map, content, updates, campaigns.

 

 

3RD MODULE

TRADITIONAL AND SOCIAL COMMUNICATION: TOOLS AND HOW TO USE THEM

 

The main traditional and social communication tools integrated in the corporate communication strategy.

 

 

4TH MODULE

INTERNAL COMMUNICATION

 

Employees as the first brand ambassadors

Analysis of internal sustainability communication and the tools used to build engagement

 

 

5TH MODULE

NEW TOOLS & NEW COMMUNICATION FRONTIERS

 

The importance of storytelling

Storytelling and the podcast

moduli-video
5 video-recorded modules available for streaming
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Purchase by credit card or bank transfer

durata-corso
Content available for 100 days
quiz-verifica

Assessment quiz available at the end of the course

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Personal certificate of attendance at the end of the course
Teachers

Our teacher

Alessandra Fornasiero
Alessandra Fornasiero
Sustainability & Communication Manager
My career path began with a degree in mathematics, which provided me with a methodological approach that today allows me to reconcile my passion for environmental issues with corporate training. My role at Circularity is based on the values I believe in: ethics, respect and deep empathy. In 2004 I founded and became head of the CSR division of a listed group dealing with the Green Economy. In about 15 years I consolidate best practices and skills to combine communication, innovation and sustainability and mature the awareness that working for an economic development that is also sustainable is the key to the future of our civilisation. 

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