Granoro integrates supply chain, packaging and ESG goals into a single sustainability strategy
Granoro
The context
The objectives
Circularity's intervention
The results
Granoro
Granoro is a family-run pasta producer from Puglia, active since 1967 in the production of pasta and ready-made sauces. A company that has made innovation its hallmark: the first Italian pasta producer to introduce recyclable paper packaging for its organic line and the special formats of its 100% Puglia supply chain, reducing plastic use by 35% per package.
The context
Granoro had already launched concrete initiatives on the environmental front, from sustainable packaging to supply chain traceability, but these actions were scattered, lacking an overall vision to connect them to medium and long-term strategic objectives.
The company felt the need to move from isolated interventions to a systemic approach: integrating sustainability into the core business, making it measurable, communicable and above all governable over time through clear objectives shared with all stakeholders.
The objectives
Circularity's intervention
The journey with Granoro unfolded in three distinct but interconnected phases:
Definition of the multi-year Strategic Sustainability Plan: Starting from the materiality analysis, we built a roadmap organized around 4 strategic pillars:
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Local and traced supply chain
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People and community
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Environment
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Innovation
These pillars translate into 14 objectives and 40 concrete, measurable actions, each connected to the SDGs of the 2030 Agenda most relevant to the agri-food sector.
The results
Granoro has transformed its environmental commitment from a set of scattered initiatives into an integrated and governed strategy, with clear objectives, defined timelines and monitoring metrics.
The company has gained the ability to communicate its impact in a credible and verifiable way, strengthening its relationship with customers, suppliers and the local community.
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Multi-year Strategic Sustainability Plan defined
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4 strategic pillars, 14 objectives, 40 measurable actions
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Materiality analysis completed with stakeholder engagement
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First 2022 Sustainability Report published in accordance with GRI Standards
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Alignment with the SDGs of the UN 2030 Agenda
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Recyclable paper packaging Aticelca® 501 with FSC certification
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35% plastic reduction per package
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Sustainability integrated into the company's core business
Turn sustainability into strategy
With us at Circularity, it's simpler.