Communicating sustainability

1.1 SDGs, sustainability and ESG: what to communicate​
When we talk about Corporate Social Responsibility (CSR), the three Environmental, Social and Economic dimensions are complementary to each other. How to best communicate the integrated management of these three dimensions within a company, generating value over time for itself and its stakeholders.​

1.2 Avoiding misleading communication: greenwashing and green labels
Overview of benchmark companies committed to communicating their sustainability: best practices and worst cases.

1.3 Setting up a communication plan: benchmark of excellent cases.
How to design a path that starts from the company's sustainability strategy and is translated into appropriate messages and tools to best convey the organization's sustainable soul.

2.1 Communicating sustainability with Content Marketing
Website, blog, newsletter. By focusing on creating engaging content around environmental and sustainable topics, GCM aims to educate the public, building a bridge between users and the multitude of scientific information that is often not accessible to all. ​

2.2 Effectively using social media to communicate sustainability
The main communication and social media tools integrated into corporate communication strategy: social editorial plan, effective content, reputation and community management.

2.3 Online storytelling about sustainability
Different languages depending on the channel: how to create and promote webinars, podcasts and content to effectively share your commitment by following the benchmark of the most successful projects.

3.1 The sustainability report
One of the main tools for communicating corporate sustainability. We explore current regulations, the most effective report structure, graphics and highlights.

3.2 TV, press, events, media relations and partnerships
Traditional communication refers to the conventional methods of communication used before the advent of modern digital technologies and social media: which ones are still effective and how to make the most of them.

3.3 Unconventional marketing
Activation and amplification with out-of-the-box projects: best cases of ambient and guerrilla marketing to share your sustainability projects.

4.1 Tools for communicating sustainability within the company
Analysis of internal sustainability communication and the tools used to build engagement and achievable goals through intranet, newsletters and gadgets.

4.2 Engagement of the internal audience, the employee as Ambassador
Employees as the brand's first ambassadors: town halls, roadshows, team building, academies and internal influencers.

4.3 Sustainability within the organization
To engage employees on ESG topics, they need to feel them as their own on a daily basis: Welfare, Wellbeing, D&I, work life balance, code of ethics and workspaces.

5.1 Emerging technologies for communicating sustainability
Augmented reality, immersive platforms, artificial intelligence: new tools for communication.

5.2 Creating interaction and engagement around ESG topics
Gamification, projects in collaboration with NGOs, non-profits, schools and local communities to engage all stakeholders.

5.3 Rewarding and being rewarded
The importance of receiving recognition for sustainability, benchmark of awards, evaluation criteria and rankings.