WiQo measures its carbon footprint and builds a decarbonisation roadmap
WiQo
The context
The objectives
Circularity's intervention
The results
WiQo
WiQo is an Italian brand specialising in medical devices and products for aesthetic medicine, with a growing presence in international markets. In a sector where scientific credibility is the fundamental requirement, WiQo has chosen to apply the same methodological rigour to the measurement of its environmental impact — transforming emissions data into a tool for transparency and competitive positioning in the most demanding international markets.
The context
WiQo's international growth brings with it increasingly precise expectations from distributors, partners and regulated markets: reliable environmental data, credible emissions reduction pathways and a strategic vision on sustainability. What was missing was a structured measurement foundation — an emissions inventory compliant with international standards on which to build concrete decisions and verifiable communications.
The objectives
To measure greenhouse gas emissions across Scope 1 and 2 according to the GHG Protocol and define a strategic decarbonisation plan integrated with the company's growth plans, identifying the main reduction levers along the value chain.
Circularity's intervention
We guided WiQo through a measurement and climate strategy journey structured in 2 phases:
Carbon Footprint measurement
Circularity measured WiQo's direct and indirect emissions across Scope 1 and 2 according to the GHG Protocol methodology, building a structured and reliable emissions inventory. The measurement provides the foundation for monitoring over time and for transparent dialogue with international stakeholders and partners.
Strategic decarbonisation plan
Building on the emissions profile, Circularity developed a strategic decarbonisation plan aligned with the objectives of the Paris Agreement, identifying the main reduction levers: from the selection of lower-impact raw materials to the optimisation of transport management, through to the evaluation of more sustainable packaging solutions. The roadmap was built in line with the brand's growth plans, to ensure that the emissions reduction trajectory accompanies the company's development over time.
The results
WiQo now has a structured emissions profile and a concrete climate roadmap, integrated into its business planning. The data produced is ready to support the brand's positioning in the international markets most attentive to sustainability, strengthening WiQo's credibility as a responsible player in the aesthetic medicine sector. The decarbonisation plan — updatable over time as the emissions perimeter expands — ensures a long-term vision for managing the company's carbon footprint.
Quantify your company's impact
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