Mapping emission hotspots to drive the brand's decarbonization
Acqua di Parma
The context
The objectives
Circularity's intervention
The results
Acqua di Parma
Since 1916, Acqua di Parma has been a symbol of Italian excellence and the refined Made in Italy lifestyle.
Part of the LVMH Group, the brand is a global icon in the high-end fragrance and cosmetics sector, present in luxury markets worldwide. An identity built on beauty, authenticity and attention to detail — values that today extend also to responsibility towards the environment and future generations.
The context
For a luxury brand like Acqua di Parma, sustainability is not a matter of compliance: it is a matter of coherence with its own values and with the expectations of an increasingly conscious audience. The LVMH Group has defined ambitious and structured climate objectives, and every brand within the group is called upon to contribute with its own measurable emissions management strategy.
The starting point was to build a rigorous carbon footprint report for the period 2019–2023, according to the Greenhouse Gases (GHG) Protocol methodology, with the aim of also outlining a strategy for monitoring and reducing the company's emissions footprint. Not a formal exercise, but the information foundation needed to understand where emissions are truly concentrated — and where to intervene with the greatest impact.
The objectives
To transform the complexity of emissions data into a forward-looking climate strategy, capable of guiding the brand towards a systematic reduction of its environmental impact across the entire value chain.
Circularity's intervention
Circularity supported Acqua di Parma through an analytical and strategic process articulated across three phases:
GHG mapping and inventory
A granular analysis of Scope 1, 2 and 3 emissions was conducted according to the GHG Protocol methodology, covering the brand's entire global operational perimeter for the years 2019–2023. The mapping made it possible to precisely quantify the impact of every individual business activity — from production to distribution, from facilities management to staff travel — building a solid and verifiable data foundation.
Identification of emissions hotspots
Through a technical assessment of flows, the areas of greatest carbon intensity across the value chain were identified: from the choice of raw materials and packaging through to logistics and retail management. The analysis provided Acqua di Parma with a clear hierarchy of intervention priorities, directing choices towards the actions with the greatest reduction potential.
Development of the climate roadmap
Building on the identified hotspots, Circularity developed a structured mitigation plan, with reduction targets integrated into the brand's decision-making processes and industrial planning, in line with the LVMH Group's climate objectives.
The results
The process enabled Acqua di Parma to move from technical reporting to a genuine culture of climate sustainability.
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Operational climate roadmap: a defined strategic pathway that guides business decisions.
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Granular impact control: identification of the main emissions sources and areas for improvement, enabling decisions based on scientific evidence.
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Consolidation of reporting procedures: definition of a structured process compliant with the GHG Protocol, which has strengthened the reliability of the climate reporting process and consolidated the brand's positioning as a committed and responsible player in the luxury sector.
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