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Case history / L'Oréal
L'Oréal

Protecting reputation and transparency through verified environmental claims

Environmental claims assessment
Beauty and cosmetics

L'Oréal

L'Oréal has been the global leader in the beauty & cosmetics sector for over 110 years, ranking first worldwide by revenue.

 

It operates with a portfolio of proprietary brands recognized worldwide and has made sustainability a strategic pillar to build a secure, traceable and responsible supply chain.

The context

Environmental certifications have become a crucial competitive tool.

But their value depends on scientific rigor and proper communication.

 

Misleading or non-compliant environmental claims expose companies to reputational risks and accusations of greenwashing.

 

L'Oréal, aware that promotional accessories and displays represent the corporate image to consumers, has decided to safeguard its environmental communication through a rigorous validation process.

For the infrastructure sector, this means radically rethinking the management of excavation materials, turning waste into resources and replacing quarry sourcing with internal recovery.

The objectives

To enhance and expand the range of sustainability certifications for promotional accessories and displays, ensuring that the environmental claims communicated to the market comply with international standards, in particular ISO 14021:2016, avoiding greenwashing risks and protecting the image of the group's brands.

Circularity's intervention

We built a tailored consulting path, structured in progressive phases.

 

1

CERTIFICATION AUDIT

 

  • Complete review of existing certifications on "promo gifts".

  • Classification of materials used for products and packaging.

2

MARKET BENCHMARK

 

  • Sector analysis to identify the most recognized certifications for each product and material class.

  • Selection of certification tools with the highest scientific credibility.

     

3

CERTIFICATION ROADMAP

 

  • Operational document for the marketing department with new certification paths to undertake.

  • Guidance on engaging suppliers in building a sustainable supply chain.
4
CLAIM VALIDATION ACCORDING TO ISO 14021:2016
  • Detailed review of the environmental messages proposed by the marketing team.
  • Reporting of non-conformities and suggestions for changes to ensure regulatory alignment.
5

ANTI-GREENWASHING PROTECTION

 

  • Verification that every environmental self-declaration complies with the methodological and communication requirements of the international standard.

The results

  • Enhanced Certifications: L'Oréal obtained a clear roadmap to expand its certification portfolio for accessories and displays.

  • Secured Claims: All environmental messages validated according to ISO 14021:2016, eliminating greenwashing risks.

  • Protected Reputation: The corporate image and proprietary brands safeguarded by verified and compliant environmental communications.

  • Responsible Supply Chain: Suppliers involved in certification paths, integrating sustainability throughout the entire supply chain.

     

Contatti

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